Google recently had the annual Google Analytics Summit in Mountain View, California, where represen

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Google recently had the annual Google Analytics Summit in Mountain View, California, where representatives from all over the world participated. At the summit, which is usually under closed doors, Google chose this year to have it open and share all upcoming news that will be introduced in the near future and ongoing through 2013.
It's a little unclear to read the hour exactly how these reports will integrate and work with the other reports in Google Analytics, but I think it is a very big step forward. In CLV report tries simply to figure out how a certain type of customer may spend their money in your business in the future. This type of report east coast customs will make it easier for marketers to estimate how much it will cost you to drive new sales in a given segment, which may be an incredibly powerful tools to an already robust analytical tools.
Cost Data Import allows you to import cost data from external sources to integrate with your Google Analytics. This will be rolled out already within one month, which is something I really look forward to! This is something that was requested, so I am optimistic about the ability to integrate multiple data sources into your Google Analytics account.
Custom dimensions and metrics opens up even more possibilities for custom solutions! They will work just like the dimensions and values east coast customs that already exist, but now you can then come to being able to define exactly what a dimension is and what a particular value should contain. Integrate this with your CRM solution and you get incredibly sharp analytical potential!
RFM Reports, recency, frequency and monetary value, is a report that will help you put a value on the frequency and amount of your customers shop and are worth to you. It will thus facilitate segmenting your most important customers, directly in Google Analytics.
They also mention "Universal Analytics," which is a way to integrate an analytics solution across east coast customs multiple media, thus measuring across multiple mobile devices and desktop solutions. Exactly how this will look in the future is hard to say, but I think they definitely focus on the right things. Being able to measure the visitor through different devices is something that I experienced as very sought after, so we'll see how Google east coast customs will succeed with his own solution east coast customs around this.
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